The unsubscribe page nobody wants to leave

We gamify the moments most brands treat as an afterthought. Unsubscribe pages first, then onboarding, 404s, checkout and surveys. Dull, transactional touchpoints become experiences people enjoy, remember and share.

73% Play instead of bouncing
3.5x Longer on the page
22% Share it with someone
Live demo · real unsubscribe page

Most touchpoints are built to be forgotten

Every click is a chance to say something about your brand. Most brands say nothing. We change that.

The usual way

  • A grey page and a sad "you're unsubscribed"
  • People leave mildly annoyed
  • No idea why they went
  • No second chance to keep them
  • Nothing worth talking about

The UnsubscribeX way

  • A moment people want to finish
  • They leave smiling, if they leave at all
  • You learn why, and what they'd rather get
  • A real chance to keep or downgrade, not lose
  • Something they screenshot and send on

Start with the unsubscribe page. Then gamify the rest.

The unsubscribe page is the easiest win and the cheapest place to prove it works. Once it does, the same thinking lifts every other moment in your funnel.

Unsubscribe pages

The wedge. A one-click unsubscribe people genuinely enjoy, that captures why they're going and quietly wins a chunk of them back with a downgrade instead of a goodbye.

See the live demo

Onboarding

First impressions shouldn't feel like admin. A guided, gamified setup gets people to their first win faster, so fewer sign-ups go cold before they ever see the value.

404 and error pages

A dead link doesn't have to be a dead end. Turn the accident into a small moment of delight that sends people back into your site instead of away from it.

Checkout and recovery

The last step is where carts die. A well-placed nudge or reward at checkout, and a reason to come back to an abandoned one, gets more of them over the line.

Surveys and feedback

People skip boring forms. Make feedback feel like a game and completion rates climb, so you actually hear from the customers who'd normally stay silent.

Waitlists and launches

Turn a waitlist into a leaderboard. Reward referrals, show people their place in the queue, and build real momentum before you've shipped a thing.

See it in action

Not screenshots. Real, playable examples, right here on the page.

Open the full arcade

Spin to stay

Before someone confirms an unsubscribe, offer one spin. A small, playful reward often beats a plain "are you sure?" and keeps the relationship alive.

Retention Reward
Free month unlocked

Scratch the panel with your cursor

Scratch to reveal

A scratch card on a 404, a survey, or a checkout. The tiny hit of reveal turns a flat moment into one people finish, and remember.

Delight Anywhere

Why gamification actually works

This isn't decoration. It leans on how people are wired to pay attention and act.

Unfinished pulls

People fixate on tasks they've started but not finished. A game in motion is hard to abandon halfway.

Variable rewards

Unpredictable wins are what make anything hard to put down. A little uncertainty keeps people engaged.

Endowed progress

Show people they're already part of the way there and they're far more likely to see it through.

Social currency

People share things that make them look clever or in-the-know. A smart interaction earns you free reach.

How it works

From first call to live in two to three weeks

1

Discovery call

We learn your brand, your audience and what you're trying to move. Fifteen minutes is usually enough to know if there's a fit.

15-30 mins
2

Design

We design the game and the mechanics around your brand and the behaviour you want. You see it before we build a thing.

1 week
3

Build and refine

We build it, you test it, we make it right. Small loop, quick turnarounds, no drama.

3-5 days
4

Integrate and launch

We wire it into your email platform or site, keep it GDPR-clean, and put it live. You get a dashboard to watch it work.

2-3 days
5

Ongoing support

Monthly numbers, A/B tests and steady tuning. We keep improving it after launch, not just at it.

Ongoing
GDPR compliant
CAN-SPAM compliant
One-click unsubscribe
Works with any platform

Pricing

Every build is bespoke, so pricing is too. Here's the shape of it.

Starter

From a quote
  • One custom gamified page
  • One interactive mechanic
  • Platform integration
  • GDPR and CAN-SPAM clean
  • 30 days support
  • Custom game development
  • Analytics dashboard
Get a quote

Enterprise

Custom
  • Everything in Professional
  • Multiple brands or variants
  • Advanced segmentation
  • Custom integrations
  • Dedicated account manager
  • Ongoing optimisation
  • White-label options
Talk to us

Let's gamify one touchpoint

Start with your unsubscribe page, or bring us a moment in your funnel that's falling flat. Fill in the form and we'll come back within 24 hours.

Response time
Within 24 hours
Secure
GDPR compliant
Live in 2-3 weeks