We gamify the moments most brands treat as an afterthought. Unsubscribe pages first, then onboarding, 404s, checkout and surveys. Dull, transactional touchpoints become experiences people enjoy, remember and share.
Every click is a chance to say something about your brand. Most brands say nothing. We change that.
Most people don't leave because they hate you. They leave because a wrong email landed at the wrong moment. That click to unsubscribe is the one time you have their full attention again.
A grey "you're unsubscribed" throws that away. A moment that makes them stop and think "hang on, these people are actually interesting" turns the exit into a second look. That's where a save comes from.
Give them a reason to slow down instead of clicking straight through.
Fewer emails, a pause, or just the topics they want. They stay on their terms, not gone on a bad day.
They leave curious about your brand, not annoyed by it. Some come back for a proper look.
The unsubscribe page is the easiest win and the cheapest place to prove it works. Once it does, the same thinking lifts every other moment in your funnel.
The wedge. A one-click unsubscribe people genuinely enjoy, that captures why they're going and quietly wins a chunk of them back with a downgrade instead of a goodbye.
See the live demoFirst impressions shouldn't feel like admin. A guided, gamified setup gets people to their first win faster, so fewer sign-ups go cold before they ever see the value.
A dead link doesn't have to be a dead end. Turn the accident into a small moment of delight that sends people back into your site instead of away from it.
The last step is where carts die. A well-placed nudge or reward at checkout, and a reason to come back to an abandoned one, gets more of them over the line.
People skip boring forms. Make feedback feel like a game and completion rates climb, so you actually hear from the customers who'd normally stay silent.
Turn a waitlist into a leaderboard. Reward referrals, show people their place in the queue, and build real momentum before you've shipped a thing.
Not screenshots. Real, playable examples, right here on the page.
A whole arcade game, right on the unsubscribe page. Tap play, steer the rocket, dodge the spam. People finish it instead of leaving.
Before someone confirms an unsubscribe, offer one spin. A small, playful reward often beats a plain "are you sure?" and keeps the relationship alive.
Scratch the panel with your cursor
A scratch card on a 404, a survey, or a checkout. The tiny hit of reveal turns a flat moment into one people finish, and remember.
You see exactly how many people you kept, and where the rest chose to go instead of leaving for good. Here is a sample of the dashboard you get.
This isn't decoration. It leans on how people are wired to pay attention and act.
People fixate on tasks they've started but not finished. A game in motion is hard to abandon halfway.
Unpredictable wins are what make anything hard to put down. A little uncertainty keeps people engaged.
Show people they're already part of the way there and they're far more likely to see it through.
People share things that make them look clever or in-the-know. A smart interaction earns you free reach.
The Opportunity Hub, a recruitment platform emailing candidates and employers at scale, was quietly losing people to a plain one-click unsubscribe. We replaced it with a gamified preference page: play, tell us what you actually want, or go.
Now most people who land there don't leave outright. They switch to fewer emails, pick the topics they care about, or pause for a while. A good number click back to the brand for another look.
From first call to live in two to three weeks
We learn your brand, your audience and what you're trying to move. Fifteen minutes is usually enough to know if there's a fit.
15-30 minsWe design the game and the mechanics around your brand and the behaviour you want. You see it before we build a thing.
1 weekWe build it, you test it, we make it right. Small loop, quick turnarounds, no drama.
3-5 daysWe wire it into your email platform or site, keep it GDPR-clean, and put it live. You get a dashboard to watch it work.
2-3 daysMonthly numbers, A/B tests and steady tuning. We keep improving it after launch, not just at it.
OngoingKlaviyo, Mailchimp, HubSpot, Braze, or any ESP with a webhook. If it sends email, we can hook in.
The one-click unsubscribe always stays one click. The game is the offer, never a barrier.
There's no minimum. Whatever your budget allows, we'll shape something that fits and grow it from there. Here's the shape of it.
Start with your unsubscribe page, or bring us a moment in your funnel that's falling flat. Fill in the form and we'll come back within 24 hours.